When forecasting the best thing to do is take a step back and look at the entire market and how it is acting. Treat it like a funnel, at the very top of that funnel are the style makers, the luxury brands. Working down the funnel you can see how the styles are influenced by these luxury brands and diluted all the way down the funnel right down to the fast fashion companies.
So let's take a look at what is going on with the luxury brands right now...
There is a clear recurring theme already within the FW 2019/2020 runway shows from these landmark brands. Baggy. Are the 90s finally moving aside to make way for Y2K? We think so.
Let's look down the funnel at popular streetwear brands Supreme and Palace...
Cargo trousers are zipped right out the Y2K era and thrown into baggy styling and topped off with a bucket hat. Yep, Y2K it is.
Shopping vintage couldn't be a better place to keep up with the forthcoming trends 😎